How do you give the fans of Queens Park Rangers a web presence that matches their passion and loyalty?

Loftus Road, W12.

Queens Park Rangers FC joined with Aqueduct to transition from a neglected website that was performing poorly to a highly customisable responsive design that more clearly addresses their goals.

We were given a tour of the stadium, vip tickets to a match and access to selected fans for detailed interviews. Together with the client, the creative director and the UX designer, we set up a tactical room to run this agile project from. We ran a blog for selected fans who were exposed to our process, early designs with opportunities for input. Personas and user stories were produced off the back of this too.

Using agile and atomic design principles, the client was guided through the process of building a design system. By including the client and fans, www.qpr.co.uk is now a modern platform that rivals even the top UK clubs digital offerings.

Because fans knew a new site was coming well in advance, the backlash of unexpected change that often comes with a redesign or rebrand was largely avoided.I learnt a great deal about user experience techniques and how to engage clients. Iʼve built on this knowledge to now lead UX projects for Mercedes-Benz and champion agile and atomic design.

Queens Park Rangers Research
UX Research and Personas
UX tactical room with 'wireframes'
Design component sprint
Design component sprint
Queens Park Rangers Design System
Level headed, quirky flare, Chris brightens the office every day with his interesting stories and yellow clothing.”
—Stephanie Hawkes, HR Administrator