The creative director had a defined concept and a list of features
with the client. The site was going to act as a branded container for paid
video content as well as a single location for all current and legacy information about
Each of Ross Nobles shows are a one off: no joke is ever repeated. Because of this,
his team had a large, unreleased back catalogue of live performances. With DVDs sales
on the decline and streaming services highly cost affective, we used Vimeo to support
the role out of an unpresidented amount of Ross Noble content.
With free short clips used a promotion on the site for pay-per-view and paid video,
fans were able to purchase many unique versions of the same run of shows, something
that would never be possible with DVD.
The site itself was going to be technically and visually elaborate, each element
would require more crafting than is usual. Prototyping with Flinto and After Effects
helped illustrate how the dynamic elements could look.
I created a design system where the client could agree on design elements early
in the process while Victor, the head of development, built the site itself. Using
Zeplin, we could make these changes quickly and regularly worried less
about specific page layouts.
An expert in organisation with a genuine enthusiasm for this industry. A delight to work with.”
—Jade Wilson, Designer